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Passion for sports and fashion Bogner has been successful for more than 80 years by acting upon this maxim. It is the engine for creativity and continuity. What once had started as a dedicated small production facility in one of Munich’s backyards has evolved into a prosperous international label in the course of the last decades. Ever since, the capital B representing the brand’s logo has been a symbol of fashionably inspired and sophisticated sporting apparel. Today, after inheriting his father’s position Willy Bogner jr. and his wife Sônia lead a successful corporation with a worldwide reputation.